Growing zero-mile plants, owners and medicinal, aromatic shrubs on the hills of Bologna, Organic way use the biodynamic method - the healthiest and cleanest, which does not require the use of chemicals - to obtain pure, ultra-effective essential oils, hydrolates and extracts that become active ingredients in Oway treatments.
Oway package their natural ingredients, only in aluminium and glass, precious, protective and completely recyclable materials. They eliminate plastic which is highly polluting and make the necessary tools exclusively in eco-sustainable paper, wood, metal, cotton: natural materials that convey authentic sensations.
They use renewable energy for business processes to reduce the environmental footprint.
Organic way has activated the cooperation with international networks of fair trade purchase to support the development of the poor countries of the world.
They are certified peta cruelty free and have never tested on animals and never will. They choose to not export to China, where importers are obligated to perform testing on animals.
They create concentrated products, rich in active ingredient so that, in the salon and at home, they are used in the right quantities, thus avoiding waste.
Oway is a way of thinking, a way of life, a conscious choice. It’s is putting care, conscience and attention in every choice and action, and creating quality products that respect the environment and people.